MORE ADVERTISEMENT!

[Cerovan]

Thanks for your feedbacks,

What i'll said here is more a personnal view than the Nadeo one.

Even if Ubisoft is our editor and helping us a lot, it doesn't mean that Nadeo (well it's more a Nadeo Live topic for the marketing) can ask whatever marketing budget that "we" want. For example a TV ads is really expensive (for a 30" spot in 4 counties (France + UK + Germany + US) only once (and only on one TV channel) is more than 400k$ and it's the price without taking into account the production of the TV spot itself.

There is no magic recipe to make a game immediately popular (well i mean in few weeks) without an immense marketing push at the release of the game but that's not how Nadeo Live do. As Annki (Managing Publishing Director at Nadeo Live) explained (on an interview on the website Nofrag):

[She] explained to me that traditionally the editors spend all their marketing budget in order to create an event at the release of the game to sell as many copies as possible and too bad is the sales are collapsing the next week. Conversely, Nadeo seeks to create a long-term relationship with the community which is slow and requires more time.

And as you may see, we are supporting several events across many countries and we are present on several shows/conventions (like GamesCom, Comic-Con, QuakeCon, PAX, etc)

We prefer to be present over the time instead of once it's better for the long-term. But we're working on getting more people on Maniaplanet, don't worry about that

[w1lla]

Why not promote this video:

http://www.youtube.com/watch?v=MxuGGJj0XVI

through social media aswell as Gaming websites.

The message however in the video is unknown to some

[Rots]

Why not promote this video:

http://www.youtube.com/watch?v=MxuGGJj0XVI

through social media aswell as Gaming websites.

The message however in the video is unknown to some

You got the key.

[nikooo26]

Strangely, i can't understand thé video's message

[w1lla]

Ubisoft/Nadeo's "Manifesto for the Greater Good" is a Maverick created campaign that sets out how ManiaPlanet and ShootMania challenge the status quo in Multiplayer FPS gaming and builds a new brand in the world of E-sports.

The client required Maverick to create a credible brand message for ManiaPlanet and ShootMania and develop their presence among the E-sports community.

Maverick identified an opportunity for Nadeo to champion the idea of gaming being about the raw skill of the player - instead of the advantages you can buy or earn. Taking the approach of re-defining the image of gamers and E-sports generally, Maverick positioned ShootMania and, by extension, the whole ManiaPlanet brand, as a clear means of challenging the inequalities of the multiplayer FPS gaming by giving players a level playing field on which to work out not only "What is Good" but also "Who is Good" and "How Good You Need to Be"- no questions asked.

The campaign launched at Gamecom in August with the Manifesto film promoting one simple question: "What is Good?" The Manifesto was accepted by the gaming community as a true, aspirational and relevant concept.

source:

http://www.youtube.com/watch?feature=pl ... TLf5W5JfkE

[hiro]

Another thing that we shouldn't forget: When SM launched many people didn't see why they have to pay 20$ for a game with only basic FPS content. From a business perspective it's unimaginable to justify the value of the game through unlimited "community created modes and content".

Over time the game itself would sell better for a set price of around 10$. The question is "Would there still be any profit?". We all love the content created by the community, but it just doesn't justify a 20$ price. Basic SM is worth 10$.

10$ is ridiculous but even 5$ games on Steam, PlayStation Store, Xbox Marketplace, iOS & Android offer more content than basic Shootmania (Elite, Royal, Joust).

[novationx]

Another thing that we shouldn't forget: When SM launched many people didn't see why they have to pay 20$ for a game with only basic FPS content. From a business perspective it's unimaginable to justify the value of the game through unlimited "community created modes and content".

Over time the game itself would sell better for a set price of around 10$. The question is "Would there still be any profit?". We all love the content created by the community, but it just doesn't justify a 20$ price. Basic SM is worth 10$.

10$ is ridiculous but even 5$ games on Steam, PlayStation Store, Xbox Marketplace, iOS & Android offer more content than basic Shootmania (Elite, Royal, Joust).

I do NOT agree.
You get : Elite, Royal , Joust , Heroes + the usermade mods are also because of NADEO. They gave you the tools to make those mods. So you also pay for those tools.

You get matchmaking, the maniaplanet portal, a replay-editor and a map-editor. In the future you will get the actionmaker.

You get active support on the forums
And then there are all the small extras made by NADEO & community like competition manager, create a team, ranking-system... mania-stars etc


I do agree with :
- The game can be a bit cheaper: €14.99 or €12.99
- The free elite thing is good but should be expanded to other modes ( maybe a selection screen to choose what mods u wanna try?) and little stupid things should be added like a custom name



I know I made some rude posts in the past, but the truth is that I like NADEO a lot.
But sometimes , imo , their priorities are wrong.

f.e : They are making this tiny side-projects as Twitter-match-action-poster and maniastarts ( who cares about a stupid star? ) but the competition manager, clublinks & teampages are not finished ( or could use an update )
In my head, this is not logical.

Anyways, ill stop talking now

[pksens]

Thanks for your feedbacks,
And as you may see, we are supporting several events across many countries and we are present on several shows/conventions (like GamesCom, Comic-Con, QuakeCon, PAX, etc)

We prefer to be present over the time instead of once it's better for the long-term. But we're working on getting more people on Maniaplanet, don't worry about that

Preference because of budgetary constraints. Be realistic, if you had the budget to do a wide marketing advertisement (as you said is very expensive), you would. But you don't, so you have to proffer small tournaments at local gaming events and hope people take notice. Maybe you can give me the numbers but I am sure less than 50 people each time you host an event might buy the game as a result of it. Progress is progress is progress right?
Whatever you did with the French market worked, you could say. They represent the majority of SM players and have a strong community as a result.
What a lot of us Non-French are wondering where do we see the same drive into non French markets? Germany has to rely on 1 Games-Com a year & maybe Evercore, UK relies on the 2-3 i-series events, and USA relies on the Pax/Quakecon... ? And that's it right?

[plopp]

Whatever you did with the French market worked, you could say. They represent the majority of SM players and have a strong community as a result.

I actually came to think about this yesterday. How come there are so many french players in SM? When asking this question the immediate answer you'll get is "It's a french game". But that answer doesn't really hold up.

So, what did you do different in France?

[nikooo26]

There was a lot of french TrackMania players before. Like me, they came on this awesome game.